Partnership News

September 16, 2016

Once again, Arlington is host to a combination of fantastic large-scale events this weekend. Along with hosting more than 100,000 guests to our city, the City of Arlington helps manage the traffic flow that comes with these events. Here are a few hospitality reminders to help you manage guest experiences during this action packed weekend:

Pack Your Patience – make sure your guests understand the possible delays and encourage them to sit back, relax and enjoy the energy that is created around such large events. The Arlington Police Department, Department of Homeland Security, Stadium Operations and City Public Works and Transportation Department, manage traffic and resident and guest safety throughout the city and region. Trust them to get you where you need to be.

Go the Extra Mile – Shuttle drivers providing bottled water, candy, or other small takeaways help a guest feel appreciated for being here and may help them feel better about the traffic delays.  Restaurants can encourage guests to wait out the traffic by providing discount dessert or appetizers to make them feel special and appreciated.

Provide Distractions – Games and fun trivia can help make the time pass quicker. Here is a link to our Arlington Fun Facts. Keep these handy to share with guests to help pass the time. Have fun and our guests will too!

As part of our ongoing Partnership with the hospitality community, we also wanted to share an overview of the traffic planning procedures utilized by the Arlington Police Department, Department of Homeland Security, Stadium Operations and City Public Works and Transportation Department, as a reminder of the amount of planning that goes into managing more than 100,000 people coming into and out of our city.


A traffic management plan (TMP) is developed for every major event in the entertainment district. Such events may include baseball games, NFL football games, concerts, NCAA college football, championship boxing, conventions, world class soccer matches, concerts, etc. City staff including Public Works and Transportation (PWT) and Public Safety personnel, meet with the entertainment district venue operators to develop the overall plan. The location of every piece of equipment or traffic control device such as traffic cones, barricades, signs, portable message signs, is detailed in the traffic control plan.  Generally, two plans are developed for every event, one for ingress and one for egress. The time for deployment of each plan is agreed upon. The number and stations of the public safety personnel are also detailed in the plans. Each venue operator has retained traffic control providers that implement the TMP for it’s events.


The City has deployed a vast assortment of traffic management infrastructure throughout the city, with a greater concentration within the entertainment district. There are up to 128 traffic monitoring cameras available to monitor pedestrian and vehicular traffic in the entertainment district. There are eight overhead and 20 portable changeable message signs used to display critical information to event patrons. There are also overhead changeable lane control signs on Division Street, Collins Street, and Road To Six Flags Drive which are used to assign greater number of lanes to a preferred travel direction. Together with the traffic signals and, except for the portable message signs, all these traffic management facilities are connected to the City’s traffic management center (TMC) via the City’s fiber optic communications network so that each of the facilities can be remotely controlled. The portable message signs can also be remotely controlled from the TMC via third party cellular means.


Event traffic management occurs at three levels: the stadium command, the TMC, and the field personnel. The stadium command is either at the AT&T Stadium or at the Globe Life park, depending on which venue is hosting the event. It consists of top level staff from PWT, Public Safety and the venue operations. The stadium command personnel have access to both the City’s and the venues’ traffic management facilities so they have the complete information regarding the event traffic characteristics. They coordinate decisions and issue instructions to both the TMC and field personnel for implementation. The TMC personnel consist of City engineers and Intelligent Transportation System (ITS) operators, and a traffic sergeant. They are responsible for monitoring traffic and changing signal timing and messages on the changeable message signs based on instructions from the stadium command. The police sergeant in the TMC is responsible for coordinating the activities of the pedestrian and crime control officers in the field. The field personnel consist of both the traffic control provider’s and the City’s field crews who are responsible for the actual placement and removal of the traffic control devices as called for in the event TMP, as well as addressing any hotspot issues as they arise. 


September 1, 2016

2017 Official Visitor Guide Opportunities

We wanted to make you aware of an upcoming advertising opportunity. The Arlington Convention & Visitors Bureau is pleased to announce that Texas Monthly Custom Publishing, will be returning to produce the 2017-2018 Arlington Visitor’s Guide.
This guide is the only official primary fulfillment publication to promote the city as a premier travel destination. The guide will be sent upon request to those who are planning to visit to the area and distributed to local hotels and various vendors and information centers in the area.
Don’t miss out on this unique opportunity to reach potential visitors. 
Sunday Leek, Texas Monthly Travel Advertising Director, may be reached at 972.365.3666 or 
Click here to download the full media kit.


August 9, 2016

Partner to Partner Opportunities

Theater Arlington – A message from our partners at Theatre Arlington: If you are interested in advertising opportunities with the 2016-2017 show season, ads for the playbill are being filled now.  Please see the attached document for more information on how to showcase your business to Theatre goers! Click here for more information.  

Independent Film Screening – Associazione Siciliani Texas, Com.It.Es. - Houston, Confederazione Siciliano Nord America and Comato Tricolore Per Gli Italiani Nel Mondo present a FREE screening of the award winning film, “Leaves of the Tree”, in celebration of Ferragosto Italiano -- a cultural celebration of Italy's favorite summer holiday. Click here for more information on attending this FREE event at the Arlington Museum of Art.  

Arlington Marketing Partner Facebook Group – The Arlington Marketing Partner program has launched a new Facebook Group that is just for Partners. Please follow this link and request to join this exclusive social community for our Partners. The intention of this platform is to provide partner-to-partner communications such as community event information, industry related questions and timely information about partnership opportunities and updates. You must be part of a Partner organization in order to join this group, which is moderated by the Arlington CVB Partnership Department. We hope you will join us in engaging with your fellow partners beyond our networking and educational events. 

August 1, 2016

AMP 101:
Is it BUDGET planning time?  Are you wondering what programs are available for next year? 

Each year the Arlington Convention & Visitors Bureau provides many opportunities for our partners to market themselves directly or to support our destination marketing programs.  During our August 11th Arlington Marketing Partners meeting we will provide you, our partners, with information on our cooperative programs for 2017.  We invite you to bring any team members who may benefit from learning all about our programs, including general marketing, cooperative marketing, social media and PR, group sales, visitor center programs and much, much, more. Please click here to RSVP.

July 18, 2016


The Tour SMART (Safety Means Always Remember to Think) campaign is reinforcing the message of safety for visitors.

“Tourism policing in Arlington is all about collaboration and information sharing,” said Sgt. Jakisha Jones. “We want our visitors to come back.” Arlington’s public safety plan is also equipped with trained volunteers on patrol. Using the Motor Vehicle Burglary Report Card as an educational enforcement tool helps to reduce incidents. Volunteers inside Skywatch towers work with officers to put extra eyes on any suspicious activity that may occur.

The EDTU (Entertainment District Tourism Unit) works closely with the Arlington CVB and also addresses law enforcement issues within the Entertainment District utilizing traditional policing methods such as traffic enforcement, self-initiated activity, foot patrols, bicycle patrols, and high visibility patrolling methods including; maintaining community contacts with tourism partners on a weekly basis, informing them of law breaking trends within their area and seeking alternative means to suppress law breaking activity by employing tourism policing principles; and employing educational trainings on a quarterly basis to the North District Tourism Industry.

These methods have also included:

  • Deploying sky watch towers in parking lots that serve as a deterrence to potential offenders.
  • We have deployed decoy vehicles (locked APD patrol vehicles) in the parking lots of hotels as a deterrence.
  • Conducted BMV report card details within the parking lots of those that permit it.
  • Conducting foot patrols, bike patrols and general vehicle patrols.
  • Citizens on Patrol Mobile (COPS) out driving around the parking lots during the day and night.
  • Provide the hotels with our "Tour SMART" business cards to distribute to their guests upon check-in with the room keys. The card is the exact same size as room keys and can fit in the room key card holders.

Entertainment District Tourism Unit (EDTU)

Unit Members include: Sgt. Jakisha Jones, Officer Ruben Hilliard, Officer Benjamin St. John, Officer JaNae Powell and Officer Jose Rodriguez

June 15, 2016

Sports in Arlington

Arlington is known for its world class professional athletic events, but the Arlington CVB, AT&T Stadium and the UIL are excited to announce the return of the UIL State Football Championships for 2016 and 2017. 

Each year, many youth sport events choose the Road to Arlington for their premiere events. The Arlington CVB partners with facilities and cities across the Metroplex to host these athletes and their families. As they compete in their own championship events, they also enjoy the fun and amenities Arlington has to offer.  Matt Wilson, our Director of Sports, works with competitive events of all kinds and at all levels. If you need assistance in bringing an event to Arlington or would like to learn more about working with these events contact the CVB with your questions. With thousands of teams and their families visiting the area each year, Arlington is the place to be for athletes of all ages and skills. 

Upcoming Events 

  • 2016 ASE World Series takes place June 29-July 5 in Arlington and surrounding cities. This is a large youth baseball tournament with over a hundred teams.

  • 2016 USSSA DFW World Series takes place July 5-11 at the Randol Mill Park and surrounding facilities. This is one of the largest youth baseball tournaments in Texas and they are expecting over 500 teams.

  • 2016 Texas 7v7 State Championships will take place in the area July 1-3. This will be the first time Arlington has hosted this event.

  • 2016 Pony Elite World Series will feature older youth baseball teams August 3-7 at the Randol Mill park and other Arlington Parks and Recreation facilities.