Dallas Fort Worth Area Tourism Economic Impact - DFW area is the #1 tourist destination in Texas.
- More than one third of the State’s $49.2 billion tourist spending was generation by the DFW area - $16.6 billion.
- Over 150,000 jobs with an annual payroll of $5.2 billion
- DFWA area hospitality and tourism businesses and spending generated $967 million in local and state taxes.
Source: Dallas Fort Worth Area Tourism Council
Arlington Travel Market Research - 438,820 unique web site visitors in 2006 (slightly down from the previous year attributed to changing from hosting and marketing to a new company, but higher than 2004).
- 63% (179,697) of the Arlington CVB’s website visitors actually visited Arlington after visiting the website. In the Aggregate Stats comparison, this percentage of conversion is higher than Scottsdale, Atlanta, Atlantic City, Beaches of South Walton, East Tennessee, Memphis, Pigeon Forge; slightly lower than Anaheim (66%).
- A 63% conversion rate translates to $162 million in direct spending for Arlington in 2006.
- Average party size was 3.5 people.
- Average nights stayed was 2.
- Average trip expenditure (*by the traveler’s own calculation) was $898.98.
- 53% of those who did visit Arlington after visiting the Arlington website said they were likely to visit in the next twelve months.
- 35% of those who did not visit Arlington after visiting the Arlington website said they were likely to visit within the next twelve months.
- Website visitor expenditures returned $1,368 for every dollar the Arlington CVB invested for interactive marketing in 2006.
Source: 2006 Web Site Conversion Study done by Majority Opinion Research for U. S. Destination Marketing Inc., February 2007.
City Tourism Impact The Economic Impact of Travel & Tourism in Arlington, Texas 2005 conducted by Global Insight in partnership with D. K. Shifflet & Associates Ltd.; research requested and approved by the Board of Directors and the City of Arlington as a means to establish a pre-construction/new product benchmark for the value of tourism in Arlington. Key Definition: Travelers are defined as those making an overnight trip or traveled in excess of 50 miles for a day trip to Arlington. - Travelers spent $491 million in Arlington: $86 million on hotel; $143 million at restaurants, $113 million on entertainment, $150 million on goods and services (transportation, shopping).
- Traveler spending supported 8717 jobs in Arlington; $214 million in wages were generated for these employees.
- Travelers generated $105 million in federal, state and local tax revenue; $27,481,019 in local taxes: $4,395,069 in hotel taxes; $14,566,337 in property taxes; $1,275,594 in excise and fees; $2,244,119 in sales taxes.
- Domestic travel represents 93% of total visitor spending in Arlington; international travel at 7%.
- Leisure travel to Arlington represents 70% of total spending.
Sources: American Express Travel Service; Travel Industry Association of America (TIA); Texas Tourism Industry Association (TTIA); Yesawich, Pepperdine, Brown & Young; Smith Travel Research; AAA; D. K. Shifflet and Global Insight; USDM & Majority Opinion Research; Award Vacation Corp.; PCMA Convene Magazine 16th Annual Meeting Planner Survey.
Arlington Travel Market Research Telephone Inquiry Survey conducted by CRC Associates in June 2005 among a random sample in Oklahoma City, Shreveport and Tulsa for the ACVB concludes the following: - Major competitors for Arlington are California, Florida (Disneyland, Disney World, beaches), Las Vegas, Mexico
- 99% of those surveyed drove to Arlington
- 65% of visitors stayed in Arlington, 29% stayed in Dallas or Fort Worth.
- Over 80% stayed in a hotel during all or some of their stay
- Friends and relatives were the #1 influencer; television and websites were #2 and #3 influencers.
- On a scale of 1-5, 5 being the highest, Arlington scored a 4.8 that the majority of visitors would visit Arlington again.
- 94% of those who visited Arlington would recommend it as a place to visit.
- Respondents having visited Arlington described it as a “family destination.”
- Respondents rated Arlington equally desirable or more desirable than Dallas, Austin, and Houston; less desirable than San Antonio.
Survey of Economic Impact of Tourism on Arlington* - Number of visitors to Arlington attractions was 6,800,000. Hotel visitors who did not visit attractions accounted for another 212,000.
- 42% came from within 100 miles and did not stay in hotels.
Source: The Dallas Marketing Group, November 2001
*Although seven years old, the ACVB has not contracted for a full intercept survey since 2001 due to budget constraints. Additionally, intercept survey did not include tourists speaking other languages. |
