Employment Opportunities & Internships

Our Core Values are We Own It! We Lead! We Win! We Celebrate! Want to join us? 

 Job Title:  PR and Digital Media Specialist

Internal Open Dates:  Thursday, March 25th to Monday, March 29th

To Apply:  Send your resume to Erinn Bryant (erinn@arlington.org)

SUMMARY: Under direction of the Senior Director of Marketing & Public Relations, will coordinate traditional public and media relations, as well as social media, including managing social media monitoring and reporting. Frequent collaboration with marketing, web, tourism, partnerships, sales, sports and convention services is vital when necessary, as well as developing content for posting on all designated social media outlets, monitoring online competitor presences/perceptions and keeping Arlington relevant. The specialist must have excellent communication and writing skills, demonstrate continued creativity, and understand the critical importance of attention to the smallest of details. This position should be filled by a self-starter with meticulous organization, time management, and creative skills

Exempt (Y/N): Y
DEPARTMENT: Public Relations and Marketing
SUPERVISOR: Senior Director of Marketing & Public Relations
PREPARED BY: Marketing
DATE: 02/04/2019
APPROVED BY: SVP of Finance and Administration
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SUMMARY: Under direction of the Senior Director of Marketing & Public Relations, will coordinate traditional public and media relations, as well as social media, including managing social media monitoring and reporting. Frequent collaboration with marketing, web, tourism, partnerships, sales, sports and convention services is vital when necessary, as well as developing content for posting on all designated social media outlets, monitoring online competitor presences/perceptions and keeping Arlington relevant. The specialist must have excellent communication and writing skills, demonstrate continued creativity, and understand the critical importance of attention to the smallest of details. This position should be filled by a self-starter with meticulous organization, time management, and creative skills.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following; compliance with employee handbook also required. Other duties may be assigned. This job requires work outside of the normal 9-6 range of the bureau, and some weekends.
 Creative, technical and PR writing, including media materials, key messaging, creative blog posts including but not limited to: event and cultural commentary and narrating and internal communications materials, newsletters and more.
 Develops and implements digital communications strategies, identifying which digital media platforms and approaches are most appropriate and effective to communicate strategic messages to targeted audiences.  Supervision of freelance contract employees on new and on-going projects  Oversee day-to-day social media: basic community and content management, which includes managing posts/status updates, fostering dialogue, answering questions or comments, monitoring trends, advising on potential opportunities and resolving issues.  Creation and management of social media assets including photography and video content for relevant posting and social storytelling as it relates to sales, services, sports, life sciences, diversity and group tour divisions
 Media relations: create and maintain media and influencer lists; write media materials; draft media pitches; pitch media; coordinate media interviews; track media coverage and create monthly media coverage reports
 Participates in brainstorming sessions for the creation of TV, promotion concepts and social strategy
 Manages and acts as primary contact day-to-day for social media platforms such as Facebook, Twitter, Instagram and exercises discretion and independent judgment with respect to matters of significance across all electronic media
 Builds and maintains the Arlington CVB brand across social media platforms: increasing engagement, acquiring followers, conducting promotions, managing paid advertisements, etc.
 Play key role in social media monitoring and reporting: use third-party software and manual methods to monitor social media conversations on a variety of channels; create client reports based on monitoring findings, including using third-party social media monitoring software to do so Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
 Advocates for the CVB in social media spaces, engaging in dialogues and answering questions where appropriate
 Content development: identify news and other story angles; write engaging and creative topics for editorial calendars, annual content calendars and other social media efforts
 Assists with portions of the Radio/TV Network with station personnel, publicity directives, promotional timelines, marketing partners and contest winners
 Conduct research by monitoring emerging social media tools, trends and applications, and appropriately test and apply that knowledge to increase the user base and engagement of social media
 Partner with internal departments to ensure proper online messaging and relevancy, ensure consistency of messages across multiple networks, assists in preparing reports to update internal team on usage statistics and continuing monitoring and engagement on all sites
 Creates invitations, programs, graphics, art work and unique promotional materials as needed for the department
 Coordinates familiarization (FAM) tours with visiting media
 Conduct blogger outreach, including researching relevant bloggers and creating lists
 Photographs or records for use in publications, web content, and social media; uses software to edit photos and videos for digital library
 Assists with special events
 Maintain registration and upkeep of department-run websites
 Intern supervision and delegation of intern tasks
 Works with marketing agency on producing and curating specific content for web, social, ads, pitches, etc.
 Assists with supervising external social media & blogging contractor
 Recruit and supervise qualified interns
 Commit to fostering the ACVB TEAM first environment and our culture, by following our core values: we own it (commitment), we lead (Strategic), we win (Results-Driven) and we celebrate (Passionate).
QUALIFICATION REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
SUPERVISORY RESPONSIBILITIES:
Supervision of freelance contract employees on new and on-going projects
COMPUTER RELATED SKILLS / EXPERIENCE:
 In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Digg, YouTube, Twitter, Instagram, etc.) and how they can be deployed in different scenario
 Basic HTML and CSS are a plus
 Experience in digital ad buys
 Experience with WordPress
 Experience with PR software platforms such as Cision are preferred
 Experience with Simpleview CRM and CMS are a plus
 Required software skills include Microsoft Word, Excel and PowerPoint
 Experience with Adobe Photoshop and InDesign
 Ability to read and interpret documents such as requests from the media, maintenance instructions, and procedures manuals.
 Ability to compose and edit routine reports and correspondence.
 Ability to speak effectively before groups of customers or employees of organization.
 Spanish desirable but not required.
 Extensive knowledge of AP style
EDUCATION and/or EXPERIENCE:
 Bachelor’s degree from a four-year college or university; and three to five years related experience in communications, journalism, new media or marketing.
LANGUAGE SKILLS:
 ability to read and interpret documents and manuals
 ability to communicate effectively in front of a group of people is required
 a common second language, both in speech and writing, such as Spanish, would be considered a plus
MATHEMATICAL SKILLS:
 ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
 ability to compute rate and percent
 equipment such as computers and calculator are provided
REASONING ABILITY:
 ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists
 ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
CERTIFICATES, LICENSES, REGISTRATIONS:
Possession of a valid Texas Operator's License, Class C. Travel is minimal and local - rarely be overnight unless an opportunity occurs for educational opportunities out of the general region.
An occasional event / festival might require the applicant’s assistance in the evening at the festival. Requirements will be different for each festival, but will be discussed at time of to determine their ability to work.
OTHER SKILLS and ABILITIES:
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand; walk; use hands to handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee frequently is required to sit and stoop, kneel, crouch, or crawl.
The employee may be needed to lift or move up to 25 lbs.
Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually low to moderate in most cases
Equal Opportunity Employer

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Sports Sales & Services Manager

Exempt (Y/N):           Yes                DEPARTMENT:      Sports              SUPERVISOR:         Vice President of Sports & Events

SUMMARY OF BASIC FUNCTIONS:

To assist the Vice President of Sports & Events in all aspects related to recruiting, retaining and growing sporting events in Arlington, Texas and surrounding areas.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following: compliance with employee handbook also required. Other duties may be assigned.

• Provide appropriate services to sports groups with a definite booking for Arlington, including (but not limited to) scheduling volunteer assistance, providing promotional collateral materials to event planners, and providing on-site assistance with planning & execution of events.
• Plan and coordinate hotel, convention center and city tours for meeting planners & for those planning or contemplating Arlington as a convention destination.  Generate leads for hotels by following up on potential business provided by inquiry, through trade shows, trade publications, familiarization trips and sales calls.
• Assist in the implementation of departmental and bureau events such as, familiarization tours, sales missions and direct mail campaign, etc.
• Develop and maintain an inventory of local business that can provide sports services such as transportation, medical personal for hire, group dining options develops a working relationship with the managers of these facilities and maximizes their use.
• Develop and maintain an inventory of sports facilities and develops a working relationship with the managers of these facilities and maximizes their use. 
• Maintain a professional dialogue, with Arlington hotel partners, to include becoming a liaison for hotel sales personnel to ask questions and request information with regards to leads, best practices, and use of our database (Simpleview).
• Cultivate a strong relationship with the City of Arlington - Parks and Recreation Department; the Arlington Convention Center; the Arlington Independent School District and other local ISD’s, colleges and university athletic departments (University of Texas-Arlington, Tarrant County College, etc.), professional sports partners and the managers of these facilities as well as other private assets that could be used as potential sports venues. 
• Discuss events and projects with industry partners.
• Develop and implement strategic plans to effectively recruit sports-related national governing bodies (NGB’s) and event organizers to Arlington facilities and hotels.
• Communicate customers’ needs and encourage plans to upgrade facilities (as necessary and appropriate)
• Develop working relationships with local youth and adult sports associations in an effort to identify groups that desire to bring national governing bodies (NGB’s) and other event-rights holders to the City. 
• Participate in sales trips to national markets, as well as other cities designated by the Vice President of Sports & Events. This position, when necessary, will also travel for the purpose of bid presentation opportunities.
• Travel to sports-related and other assigned market trade shows; develop and deliver verbal and written presentations to clients and stakeholders and develop files on potential sporting and special event clients.
• Prepare and present bids to organizations in an effort to book events, when appropriate provide local businesses with bid materials.
• Strict adherence to all sales reporting policies, procedures and deadlines as established by the Vice President of Sports & Events, the President & Chief Executive Officer, and the Arlington CVB Board of Directors.
• Maintain sales account files and distribute sales leads and correspondence to hotels under the direction of the Vice President of Sports & Events.
• Maintain and develop an active file base in Simpleview, of potential clients through regular personal, telephone and written correspondence that are considering the region for potential meetings and events.
• Create and keep up to date Sports Department Simpleview Best Practices and Standard Operating Procedures (SOPs).
• Record appropriate organization, contact and activities in the Arlington Convention and Visitors Bureau CRM database.  Maintain accurate booking records and pertinent sports marketing materials and sports calendars.
• Provide accurate reporting as needed of department goals, financial commitments, and department activities. 
• Responsible assisting the Vice President of Sports in managing the Texas Event Trust Fund process from start to finish – i.e., application, execution and disbursement of the Texas Event Trust Fund or Major Event Trust fund on behalf of the ACVB and City of Arlington.  Timely production of signed documents and accurate record keeping in order to obtain State funds for events taking place in Arlington.
• Maintain up to date list of Sport Commission Advisory Board Committee Members.
• Schedule and Inform all Committee Members of Advisory Board Meetings and Events. 
• Assist Vice President of Sports & Events in the development of Sports Department Budget.
• Work with Accounting Team to assure up to date spending is reporting.
• Research, order and maintain current inventory list for Sports Department.
• Position will require flexible hours and may often include weekends.
• Perform other related duties as assigned by the Vice President of Sports & Events.
• Commit to fostering the ACVB TEAM first environment and our culture, by following our core values: we own it (commitment), we lead (Strategic), we win (Results-Driven) and we celebrate (Passionate). To promote and adhere to workplace excellence, growth, professionalism, integrity, and have the desire to make a significant impact on internal and external constituencies.

SUPERVISORY RESPONSIBILITIES: No supervisory responsibilities are associated with this position.

QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE: Bachelor's degree in marketing, hospitality, sports management, or business administration. Preferred two years of sports commission, CVB or other sports event production related experience. Ability to focus on and prioritize key business objectives is a must.

COMPUTER SOFTWARE SKILLS: Solid skill level in terms of all software specifically associated with the Microsoft Office package: Outlook, Word, Excel and Power Point. Ability to quickly become familiar with and utilize the Bureau’s Database System (Simpleview.)

LANGUAGE SKILLS: Must possess effective use of Business English. Ability to read, analyze and interpret general business and sales trends presented through business periodicals, professional journals and other relevant external as well as internal Bureau sources.  Strong ability to write and verbally present concise and impactful reports, business correspondence, meeting specification needs and bid proposals.  Strong ability to effectively present data and information, and directly respond to oral and written questions from groups composed of business managers, clients, customers, the general public as well his/her internal audience within the Bureau organization.

CERTIFICATES, LICENSES, REGISTRATIONS: Valid Texas Driver's License, Class C.

OTHER SKILLS and ABILITIES:

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; use hands to handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee frequently is required to sit and stoop, kneel, crouch, or crawl.

The employee may be needed to lift or move up to 50 lbs.

Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate in most cases, but can be loud due to an invent

The employee must be able to travel outside the City of Arlington. There is also required off job site job travel required for tradeshows, meetings and site inspections. 

The work conditions include occasional irregular work hours; subject to many interruptions, varying, routine and unpredictable situations while working on multiple projects and priorities. Position will require flexible hours and may often include weekends.

Equal Opportunity Employer